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Urijah Faber Launches Revolutionary Fan Engagement Platform, MMA+, utilizing NEAR Protocol.


Urijah Faber Launches Revolutionary Fan Engagement Platform, MMA+, utilizing NEAR Protocol.

Sacramento, CA — 01/12/24: Today marks a significant milestone in the world of mixed martial arts (MMA) as UFC Hall of Famer, Urijah Faber, unveils MMA+, an innovative fan engagement platform set to transform the way MMA fans interact with the sport. Built on the cutting-edge NEAR protocol, MMA+ offers an immersive and interactive experience, bringing fans closer to the action than ever before. 

MMA+ is a revolutionary platform designed to change how fans interact with MMA content and engage with their favorite fighters, teams, and leagues, first with Urijah’s Team Alpha MMA and A1 Combat. With interactive, fan-centric features and exclusive access to behind-the-scenes content, MMA+ provides an unparalleled experience for MMA fans worldwide.

Urijah Faber, founder of MMA+, expressed his excitement about the launch: "MMA+ is more than just a platform; it's a community where fans can experience the world of MMA like never before. Our goal is to bring fans and fighters together in ways that just haven’t been possible."

The platform's launch is not only a leap forward for MMA fans but also a testament to the growing influence of NEAR’s blockchain technology in the sports industry.

Urijah added "NEAR’s blockchain technology is a game changer for how we can track fan engagement and acknowledge participation. It opens up an interactive environment that’s never been seen before. MMA+ is about elevating the fan experience to a whole new level."

Sam Wang,  of the NEAR Foundation, said: "Through this strategic partnership we will work closely with Urjah to leverage NEAR's blockchain and Open Web technology stack to drive deeper engagement and increase fan loyalty in the world of mixed martial arts. By building on NEAR protocol, MMA+ will add a new dimension to the fan experience via fun, highly personalized experiences in a way that's never been done before in this sport. We are excited to support Urijah and the MMA+ team on this journey to elevate fandom in the sport."

The collaboration between Urijah, Team Alpha MMA, A1 Combat and NEAR foundation brings together a collective expertise in combat sports, technology, and fan engagement. With its innovative approach and fan-centric features, MMA+ is poised to become a game-changer in the world of sports engagement.

For more information and to join the MMA+ community, visit

About NEAR Foundation: 

NEAR foundation is a Switzerland-based nonprofit foundation whose mission is to enable community driven innovation to benefit people around the world. One of its core areas of focus is the NEAR ecosystem, which includes a fully operational decentralized Blockchain-based platform dedicated to accelerating the adoption of scalable, secure, and user-friendly decentralized technologies to build the OS  for Open Web. 

NF carries out its mission, primarily through the allocation of support and resources to other nodes in the near ecosystem, rather than via direct intervention or operations.

Unlike many organizations of its type, NF‘s ultimate goal is to minimize its own scope and footprint by continuing to divide functions and resources to the ecosystem; and support the development of decentralized infrastructure necessary for those ecosystem functions to operate in a self-sufficient manner. For more information visit the website.


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